标准摘要
[中文适用范围]： 本国际标准规定了货币品牌价值测量的程序和方法的要求。本国际标准规定了品牌价值评估的框架，包括目标、评估基础、评估方法、评估方法以及质量和假设数据的来源。它还规定了报告此类评估结果的方法。 [外文原描述]： ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement. ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
英文名称Brand valuation — Requirements for monetary brand valuation