为作市场, 舆论和社会研究的数字分析和网络分析. 词汇和服务要求

[中文适用范围]： 本文件规定了进行数字分析和网络分析的组织和专业人员的术语和定义以及服务要求，以通过各种方法和技术收集、分析和报告数字数据，以进行市场、舆论和社会研究。 它提供了评估和评估此类服务质量的标准。 本文件适用于服务提供商主动、受客户委托或客户自行进行的数字分析和网络分析。 本文件适用于数字和网络分析研究活动，例如： ——通过使用 cookie、页面印象和其他方式了解网站的使用情况、跨网站导航、访问者花费的时间及其行为； ——在线计量小组，例如通过安装在小组成员的桌面、移动或平板设备上的仪表持续测量网络访问量； ——基于标签的解决方案，用于测量宇宙级别的在线使用情况，可以与计量面板数据集成以提供混合测量； ——社交媒体分析，收集、汇总和分析在线评论以及用户生成的内容，例如博客、论坛以及新闻网站或其他网站上的评论。 注意宇宙也可以称为人口。 本文件可以解释为涵盖所有形式的数字数据收集，包括台式电脑、平板电脑、移动设备和互联网 (OTT) 设备以及物联网 (IoT) 设备（如果适用）。 [外文原描述]： ISO 19731:2017 specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques. It provides the criteria against which the quality of such services can be assessed and evaluated. ISO 19731:2017 applies to digital analytics and web analyses conducted by service providers on their own initiative, commissioned by clients or conducted by clients themselves. ISO 19731:2017 applies to digital and web analysis research activities such as: - understanding the usage of websites via the use of cookies, page impressions and other means, navigation across sites, time spent by visitors and their actions; - online metered panels, e.g. on-going measurement of web visitation via meters installed on panellists' desktop, mobile or tablet devices; - tag-based solutions to measure online usage at universe level, which can be integrated with metered panel data to provide a hybrid measurement; - social media analytics which collect, aggregate and analyse online comments, and user-generated content such as blogs, forums and comments on news sites or other sites. NOTE Universe can also be known as population. ISO 19731:2017 can be construed to cover all forms of digital data collection including from desktop computers, tablets, mobile devices and over the top (OTT) devices as well as internet of things (IoT) devices where applicable.