市场、舆论和社会研究 包括见解和数据分析 词汇和服务要求

[中文适用范围]： 本标准的目标是为服务提供商进行市场、舆论和社会研究（包括见解和数据分析）制定术语、定义和服务要求。 [外文原描述]： This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.