标准摘要
[中文适用范围]： 本文件规定了评估与地理标志（BGI）相关的品牌的方法、基础和原则，包括要素和维度，其方法论适用于BGI的发起者做出投资决策，也适用于BGI的用户和潜在用户进行投资决策。 决定是否采用BGI。 本文件旨在与 ISO 20671-1 和 ISO 10668 结合使用。 本文件可用于华大基因的内部和外部评估。 [外文原描述]： This document specifies the methodology, fundamentals and principles, including elements and dimensions, to evaluate brands related to geographical indications (BGIs) with methodology based on ISO 20671-1. It is applicable for both originators of BGIs to make investment decisions and users and potential users of a BGI to decide whether to adopt the BGIs. This document is intended to be used in conjunction with ISO 20671-1 and ISO 10668. This document can be used in internal and external evaluation of BGIs.
英文名称Brand evaluation — Part 3: Requirements and recommendations for brands related to geographical indications